Direct Lender vs. Matcher: What’s the Difference?

When searching for a payday loan, you can encounter a lot of new terminology. One thing you’ll notice when comparing lenders is that some are direct lenders, while others are called matchers, brokers or agents. But what’s the difference? And more importantly, why should you care? Both types of payday lenders offer different services designed to provide different conveniences for you as the borrower. Read on to find out which one may be best for you.

Direct Lenders: A One-Stop Shop
Direct lenders handle each step of the lending process in-house. From the online application to actually funding your loan, everything happens within one company. The advantage of using a direct lender is that the loan processing time may sometimes be shorter, so you can receive your money faster.

Legitimate direct lenders are also licensed, so you know you are dealing with a reputable company who keeps your personal information private. However, comparing loan terms and conditions can be tedious and time consuming, since you have to research each lender’s product offerings individually.

Matchers: The Payday Loan Middlemen
A matcher, on the other hand, is a third-party website that takes your application information and gives it to an actual lender to make the loan. The good news is that most matchers allow you to browse offers so you can find the best loan for your needs.

The downside is that some matchers sell your private information to other parties, who may then contact you with extraneous offers and promotions. Before using a matcher, confirm that they don’t sell your information beyond the lender you select. Matchers we list on this site don’t sell your information to a third-party, only to lenders so that can facilitate at loan.

By doing your due diligence and staying informed, you can have a great payday loan experience no matter what type of lender you choose. Taking a few extra minutes to do your research will serve you well in the long run.

Valerie Mellema

Valerie Mellema
Author & writer

Article writer

Valerie is an adept writer with over 10 years of experience as a journalist. Her official launch into the journalism profession was as an Associate Editor for the College newspaper published in the Tulsa community. She has authored many books/guides. She has a degree from the West Texas A&M University. You can connect with Valerie on LinkedIn https://www.linkedin.com/in/wordsyouwant/. Read more about us »

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